In the secret forests of Northern Italy, a dwindling group of joyful old men and their faithful dogs search for the world’s most expensive ingredient, the white Alba truffle. Their stories form a real-life fairy tale that celebrates human passion in a fragile land that seems forgotten in time.
The initial announcement described the movie as “A documentary about branding, advertising and product placement is financed and made possible by branding, advertising and product placement.” Sounds like an interesting, if not gimmicky, concept.