The boys attempt to turn an old Renault Espace people carrier and turn it into a convertible people carrier. Richard road tests a pink Nissan Micra convertible. James road tests the funky new Honda Civic. Jeremy road test Sweden's outrageous supercar, the Koenigsegg CCX. The boys said good buy to the Suzuki Liana and welcome the new Chevrolet Lacetti as the new Reasonably Price Car.
The initial announcement described the movie as “A documentary about branding, advertising and product placement is financed and made possible by branding, advertising and product placement.” Sounds like an interesting, if not gimmicky, concept.