It showcases the story behind the first Black Barbie. It started with the filmmaker's 83-year old aunt, Beulah Mae Mitchell and a seemingly simple question: "why not make a Barbie that looks like me?"
The initial announcement described the movie as “A documentary about branding, advertising and product placement is financed and made possible by branding, advertising and product placement.” Sounds like an interesting, if not gimmicky, concept.